Posted by admin | Posted in General | Posted on 30-01-2013
Choosing the right combination of colours for any given Website can be difficult. What looks good on an image or a page in MS Word, for instance, may look totally different once on the site.
It is therefore necessary to carefully test different colour combinations online to determine their effect on potential visitors. Some colours, for example, may provide an overall dull and boring appearance, while others may appear garish and induce headaches – or even nausea.
As a rule, it is best to stick to a combination of two or three colours at most. Naturally, the colours should serve to convey the type of content, services or products on offer – a funeral parlour’s site would, for instance, look rather odd using the vibrant colours typically selected for selling children’s toys. In a similar fashion, a site offering bridal wear/ accessories would seem rather depressing if nothing but greys and blacks were used.
In short, the colour scheme of an attractive Website needs to be in line with the business it portraits without creating a dull or overly colourful appearance.
Another important point to consider is the contrast between text and background – If the two colours are too close, reading content may become extremely difficult, if not impossible.
Posted by admin | Posted in General | Posted on 30-12-2012
There was a time when gimmicks – such as, for instance, floating animations, flashing text, horrendous background music and pop-up videos – were all the rage. Today’s Internet users are, however, a little more discerning – and using such gimmicks is likely to have them reaching very quickly for the nearest exit button.
There are several reasons why gimmicks are no longer desirable as part of Website design. Here are some of them:
- Loading times are often slowed substantially
- Visitors find gimmicks distracting, if not downright annoying
- Gimmicks offer little informational value
In short, few visitors are prepared to wait ages for pages to load, they do not want to be scared out of their wits by unexpected pop-ups appearing out of the blue and loud background music only serves to give them a headache.
While relevant images and informative video clips are often a vital part of sites, they should be kept to a size and quantity that do not affect loading times – and visitors should have a choice if and when to view them.
In a similar way, action calls/ trigger points should only be used to lead visitors to additional informative content. Anything less and visitors will fume at wasting their time following them – and leave.
Posted by admin | Posted in General | Posted on 01-12-2012
The design of a Website is not just about appearance, but needs to provide potential visitors with an experience they wish to repeat. Here are some of the factors to consider.
Defining Goals – Do determine what the site is trying to achieve (selling a service/ product; raising interest in a topic, cause, etc). This includes determining your preferred audience – who would you like to attract, and what would you like them to do once there?
Search Engine Optimisation – Do make sure keywords are used wisely to improve your search engine ratings and make finding your site easier. Keywords need to be relevant and worked well into the content to maintain fluidity.
Content – Do make sure content is informative, relevant and well written. This includes correct spelling and grammar. Using your own words and presenting content in a unique style ensures it will always be associated with your name.
Navigation – Adding trigger points and/ or calls to action generates interest and has users navigating around your site. Make sure they do not get lost by making navigation easy through easy to locate ‘Back’, ‘Home’ and/ or ‘Next’ buttons, as well as a site map.
Interaction – Do use blog pages and social media profiles to engage readers by inviting questions, comments, and so on. Again, make the content on these pages relevant, interesting and unique.